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Do you shop or drop?

Download our latest insight and thoughts on database marketing, loyalty and turning customer and product data into actionable insight.

Do you shop or drop?

Uncover the real reasons people abandon baskets

To find out more about why customers abandon baskets we commissioned research to look at the underlying motivation behind the behaviour. This was to see what reasons customers gave when they did not complete a purchase and be able to consider the overall picture. The findings were surprising and informative.

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