As thought leaders in the customer insight, loyalty and and data marketing field,
we continuously examine marketplace trends and consumer attitudes, sharing our finding and views via research reports, whitepapers, blogs, guides and media articles.
7 ways to increase revenue using predictive analytics
Predictive Analytics is the ability to use your data to profile and predict the future behaviour of your customer. To help you master this tool we have put together our top tips for predictive analytics.
For most marketers, turning browsers into buyers and loyal customers is a top business objective. However, you’ll want to achieve this simply and with minimal effort. Read our six step guide to help you turn more of your browsers into buyers.
To help you on your journey to GDPR compliance, we’ve decided to bust some data protection myths, so you don’t trip up on some widely-held misconceptions. We also answer the important question: “How do we as marketers, get GDPR to work in our favour?
Moving House. Getting married. Starting a family. These are all major life events – and each represent a marketing opportunity. But how can we as marketers tap into this opportunity at just the right moment?
To find out more about why customers abandon baskets we commissioned research to look at the underlying motivation behind the behaviour. This was to see what reasons customers gave when they did not complete a purchase and be able to consider the overall picture. The findings were surprising and informative.
We do a lot more than crunch data. We get to know your business ambitions and pain points, lending you our expertise and background in understanding consumer behaviour and how to respond to it more effectively… we turn data into insight… we make a difference