Tyres and Exhausts Galore

SHOWCASE

PURCHASE FOLLOW UP

  • CAMPAIGN determines customers who purchased tyres 12 months ago
  • Customers are sent a tyre offer with personalised outer (shown above)
  • Creative is adjusted according to nearest garage location

LAPSED CUSTOMER

  • CAMPAIGN determines lapsing customers (not bought for some time)
  • Customers are sent a “missed you” creative with offers
  • Creative is adjusted according to the garage location the customer went to

SERVICING FOLLOW UP

  • CAMPAIGN determines customers who purchased products that constitute a “service” 12 months ago
  • Customers are sent servicing offers
  • Creative is adjusted according to the garage location the customer went to

BOUGHT TYRES BUT NOT WHEEL ALIGNMENT

  • CAMPAIGN determines customers who purchased tyres but not wheel alignment
  • Customers are sent an offer with personalised outer
  • Creative is adjusted according to the garage location the customer went to