How to find, win and keep customers

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There are currently more contact points connecting potential and existing consumers to businesses than ever before. This is why it is essential for businesses to understand these channels and the best methods of acquiring new customers, while at the same time retaining their existing ones.

First businesses must understand the journey which customers go on, while also identifying what your ideal consumer looks like.

To help you do this we will cover the whole process, from start to finish, so you can create a successful customer acquisition strategy, improve retention rates of customers who have lapsed or are about to lapse, whilst improving ROI.

To learn more about finding, winning and keeping customers come to our half-day seminar.

 

Typical Agenda

09:00   Registration

09:30   Introduction to the morning

09:40   How to identify your existing loyal customer and know what “good” looks like

10:05   Analysing and quantifying customers by their customer life stage

10:30   Break

10:45   Applying your Data Knowledge to effectively find more customers across the digital channels

11:15   Applying your insight in the ecommerce world and automating campaigns and messaging to get the right message to the right customers at the right time

11:45   Success stories

12:10   Questions & Close

12:30   Lunch & Networking

Register for your place using our quick registration form