Event – Insight Show

During the session “Understanding the complexity of online browsing and in-store consumer behaviour” GI Insight MD Andrew Adkins will guide audience members through topics such as:

  • Why traditional channel attribution modelling is misleading
  • How to track consumers in the consideration phase
  • When to re-target versus reactivate

Join us from 12:40 – 13:00pm to hear Andrew’s insights.

For more information visit our sponsor page here or view our speaker slot on the event website here.