Optimise

your marketing budget

Connecting the performance
of your customer channels
We offer a number of simple, practical, complete insight
packages to suit your business requirements.

Joining the data dots - online and
offline customer communications

Identifying Marketing Opportunities

Understanding customer behaviour is key to growing your business. Most companies are able to get a view of their customer’s offline or their online behaviour but never able to link the two. Imagine how useful it would be to know when your social media campaign abandoned basket customer goes on to buy a product in store. What is the value of that media, that campaign, those customers?

Joining the data dots between your online and off line data releases a whole new world of customer behaviour insights and therefore opportunities.


Digital Playback Insight

Digital Playback unifies the browsing data and merges it with the customer and  transactional database enabling us to build the ‘path to conversion’. This shows the customer journey from browsing to purchase.

The Digital Playback dashboard outputs enable users to track and review their total digital performance and customer behaviours. Armed with this insight marketers can play back to the business the effectiveness of their digital channel investment, current performance and opportunites.

Playback also tracks: Attribution, the allocation of credit to different points of the customer journey; Latent demand, Understand the value of browsing behaviour that hasn’t been converted, Search, Convergence Tracking and Media Spend Effectiveness.

The Digital Dashboard is quick and easy to use and also to develop new reports / dashboards using the existing dataset. The Digital Dashboard is online and accessed via your PC, laptop or mobile phone or any other digital device in a user friendly format.

 

Key Business Tracking include:

Business Performance

Search

Media Effectiveness

Attribution

Convergence Tracking

Revenue delivering benefits
& single customer view

In the era of ‘Big Data’, customers are interacting with companies through many different channels. From clicks to tweets, companies need to be able to see a single customer view of their customers and turn that data into valuable insight.
Channel Performance
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It’s essential to every marketer to understand the performance of each of the media channels you are using to connect with customers. Our insight and dashboards give you simple and straightforward indicators of performance and inform decisions on marketing investment.

The result is that you are able to optimise your marketing budget and drive the effectiveness of your return on investment.

  • Track all essential KPI’s and stat’s
  • Visitors stats by segmentation and loyalty

 

Consumer Intent
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Attribution Modelling
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Search & Site Pathflow
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Channel Covergence
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Simple.

Easy to implement KPI presentations

Practical.

Essential decision making KPI reporting

Complete.

Joining your online and offline customer behaviour enables better investment decisions