Joining the data dots - online and
offline customer communications
Identifying Marketing Opportunities
Understanding customer behaviour is key to growing your business. Most companies are able to get a view of their customer’s offline or their online behaviour but never able to link the two. Imagine how useful it would be to know when your social media campaign abandoned basket customer goes on to buy a product in store. What is the value of that media, that campaign, those customers?
Joining the data dots between your online and off line data releases a whole new world of customer behaviour insights and therefore opportunities.
Digital Playback Insight
Digital Playback unifies the browsing data and merges it with the customer and transactional database enabling us to build the ‘path to conversion’. This shows the customer journey from browsing to purchase.The Digital Playback dashboard outputs enable users to track and review their total digital performance and customer behaviours. Armed with this insight marketers can play back to the business the effectiveness of their digital channel investment, current performance and opportunites.
Playback also tracks: Attribution, the allocation of credit to different points of the customer journey; Latent demand, Understand the value of browsing behaviour that hasn’t been converted, Search, Convergence Tracking and Media Spend Effectiveness.
The Digital Dashboard is quick and easy to use and also to develop new reports / dashboards using the existing dataset. The Digital Dashboard is online and accessed via your PC, laptop or mobile phone or any other digital device in a user friendly format.
Key Business Tracking include:
Revenue delivering benefits
& single customer view
It’s essential to every marketer to understand the performance of each of the media channels you are using to connect with customers. Our insight and dashboards give you simple and straightforward indicators of performance and inform decisions on marketing investment.
The result is that you are able to optimise your marketing budget and drive the effectiveness of your return on investment.
- Track all essential KPI’s and stat’s
- Visitors stats by segmentation and loyalty
When will your customers want to buy your products? Are they in that ‘consideration phase’? Understanding their intent to purchase is key to connecting with them at the right time.
- Strength of Buying Signal decoded
- Track products and categories browsed
- Recognise lapsed customers who are browsing and in the consideration phase
Knowing the effectiveness of your marketing by campaign type and channel informs your media investment decisions.
- Media effectiveness
- Cost per acquisition
- Revenue performance by channel
- Estimated future customer equity
We can identify your site visitors at an individual customer level across multiple devices and reconnect with them with personalised content and recommendations driving sales revenue and visits.
- Site search terms
- Site entry and exit points
- Recognise visitors at contact level across multiple devices, re-serve and personalise content
- Average customer value by keyword
- Track your digital funnel
Knowing where your customers enter and leave your site enables you to connect with them on the relevant topic /offer to overcome their abandonment behaviour. Tracking consumer behaviour is second nature to us and an essential marketing tool for all on-line businesses. The difference is we know your individual customers and how to effectively connect with them.
- Track cross channel consumer behaviour
- Respond to true basket abandonment
- Entry and exit channels
Easy to implement KPI presentations
Essential decision making KPI reporting
Joining your online and offline customer behaviour enables better investment decisions