Create loyalty

The essential requirements for getting
the most from your data

Loyalty Consultancy

We pride ourselves on the depth and breadth of both our knowledge and experience within the Loyalty sector.

We manage many high street brand loyalty schemes, evolving and developing them to continuous surprise and delight customers and drive revenue for the Brands.

We provide a range of insight and recommendations from innovative campaign work, customer experience enhancements, developing a practical customer service app or joining the data dots between on-line and off-line customers.

We have built our business believing in data driven marketing and management…taking risk out of decisions and sometimes challenging the ‘sacred cows’ of a business.

We are not “yes men”…we go where the hard data takes us…and we will use that to empower you and change the decisions you make for the better.

Areas where we can help your business include:

Store location/cannibalisation


Product ranging

Sales force/store management

Acquisition of new customers

Business level information for city information packs

Investment/payback decisions

Ecommerce investments

Supplier management

Loyalty Programme Management

We work collaboratively with several high street brands to manage their loyalty programmes. Using their data to make recommendations for innovative campaigns, customer experience enhancements and all forms of customer communication via all media sources.

Are you interested in setting up a loyalty programme?

Ask yourself 3 simple questions:

What are your goals for the business?
What results would you like to see?
Will a loyalty programme achieve those objectives?

If you are certain that the answer to question 3 is ‘yes’ then read on for some tips on defining your programme

A loyalty programme is not simply a mechanism for providing discounts. Too many marketers seem to believe that loyalty schemes are there to make customers feel good about using their brand’s plastic cards, picking up points and getting special offers. If giving out discounts is all that you want to do, there are plenty of simpler and cheaper ways to do this - but they won’t provide the advantages that a carefully planned and executed loyalty scheme will.

If you want to:

Build customer relationships more effectively

Retain more customers through loyalty not discounts

Develop up-sell and cross-sell opportunities

Move consumers from low to high margin purchases…

Then a comprehensive tailored loyalty programme
can help you achieve those goals.

A fully-developed loyalty scheme provides a foundation for effective database marketing. It gives your business a detailed understanding of your customers’ behaviour, including preferences and spending habits.

The data then enables you to tailor, target and individualise communications which respond to selective behaviours, thus driving customer retention while improving profitability.

All CRM and loyalty programmes are different but with one goal in mind – driving increased profits from existing customers. We find that on average we generate £6 incremental revenue for every £1 spent and this is measurable. This powerful capability is delivered by creating the link between the customer behaviour and the transaction.

We offer an end to end management of your loyalty programme requirements including advising on all aspects of loyalty marketing. GI has experience in designing the loyalty programme itself, the creation of the relational database and the CRM programme at the heart of your marketing strategy

Here’s some of our latest work.

American Golf


Pets at home



STUDY: Loyalty schemes

Shipton & Co.

STUDY: Email Marketing

Load More Clients


Loyalty management and campaigns


Listening to your requirements and delivering collaboratively


Indepth understanding of loyalty and the ability to drive sales growth from retention and customer experience