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Knowledge Centre

As thought leaders in the customer insight, loyalty and data marketing field, we continuously examine marketplace trends and consumer attitudes, sharing our finding and views via research reports, whitepapers, blogs, guides and media articles.

Video

Find out more about GI Insight and our work with a selection of our videos.

Seminars

GI Insight runs a series of highly successful seminars every month. The seminars are held at various locations around the UK and have been delivered to many companies. Each event is genuine, informative and interactive, reflecting the consultative way we do business.

Webinars

Explore how your company can make the most out of customer insight, whether it’s using cross-channel data more effectively to deliver a practical understanding of customers, building a single customer view, fuel loyalty marketing and many other topics to help drive profit.

Our Blogs

Both Andy Wood’s – Co-Founder of GI Insight and Kirk Dobie – Commercial Director, use their years of experience to write blogs regarding customer insight and how to drive revenue and profit.


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Andy Wood

Andy Wood's Blog

Andy, founder of GI Insight, has written a number of papers and articles that have been published in the marketing press and research publications. He has also lectured at several seminars on loyalty & analysis including the CIM diploma, IDM Diploma, DMA seminars and the Institute of Directors.


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Kirk Dobie's Blog

Kirk Dobie has joined GI Insight as Commercial Director. He has been in the data industry for a number of years, spanning senior roles at Experian Micromarketing, Equifax Marketing Services, First American Corelogic, MarketingFile, AC Nielsen and Callcredit.

Do you shop or drop?

To find out more about why customers abandon baskets we commissioned research to look at the underlying motivation behind the behaviour. This was to see what reasons customers gave when they did not complete a purchase and be able to consider the overall picture. The findings were surprising and informative.

The omni-channel imperative

The term ‘omni-channel’ is the latest approach to marketing and customer engagement; however, many companies are still failing to accomplish a true coordinated approach to consumer interactions and communications across disparate channels.

View all white papers

TAKE A CLOSER LOOK AT HOW WE DO IT

We do a lot more than crunch data. We get to know your business ambitions and pain points, lending you our expertise and background in understanding consumer behaviour and how to respond to it more effectively… we turn data into insight… we make a difference