Just having the right customer analytics in place isn’t enough to maximise customer relationship management and database marketing efforts. The Customer Journey is simple in principle and execution – yet key to boosting CRM and data marketing activities aimed at growing sales. It is intrinsically linked to our view that more profit from customers can be driven from the three actions on the right.
By understanding the customer journey, companies can determine which customers have decreased, increased or stayed the same. This kind of customer insight is critical in deciding what action must be taken to build customer loyalty, i.e. to encourage defecting customers to stay or conversely, identifying very loyal customers and taking pre-emptive action to make sure they don’t defect.
We can build a Customer Journey plan for each of your segments allowing targeted and tailored communications, full campaign analysis and the delivery of incremental profit.
Campaign Trigger Marketing
Many marketers are struggling to respond to visitors or customers in a timely manner resulting in lost sales opportunities across various stages of the online journey – initial visit, point of consideration and actual purchase. Harnessing the volume of digital data and tying to offline data is a key factor to creating timely digital and printed campaigns.
Trigger based marketing is exactly what it sounds like: automated print, email or website campaigns that respond to a visitor or existing customer in the market on your website. GI Insight’s Campaign tool is an all-in-one system that seamlessly links all campaign management and responsive campaigns – personalised to meet current customer needs and deliver expectations.
We can provide a complete solution for all of your communication channels, be it email, direct mail, sms, website, microsite, mobile.
We do a lot more than crunch data. We get to know your business ambitions and pain points, lending you our expertise and background in understanding consumer behaviour and how to respond to it more effectively… we turn data into insight… we make a difference