Customer loyalty is something that every business wants to attain. For many firms, the way to meet this objective is through a loyalty programme.
But before creating a loyalty programme, you have to ask yourself some key questions.
Before moving to a loyalty scheme, you have to be sure that the answer is ‘yes’ to that last one.
A loyalty programme is not simply a mechanism for providing discounts. Too many marketers seem to believe that loyalty schemes are there to make customers feel good about using their brand’s plastic cards, picking up points and getting special offers. If giving out discounts is all that you want to do, there are plenty of simpler and cheaper ways to do this – but they won’t provide the advantages that a carefully planned and executed loyalty scheme will.
If you want to:
A comprehensive loyalty programme can help you achieve those goals.
A fully-developed loyalty scheme provides a foundation for effective database marketing that enables a detailed understanding of your customers’ behaviour – including preferences and spending habits – and tailored, targeted and individualised communications that respond to that behaviour, thus driving customer retention while improving profitability.
All CRM and loyalty programmes are different but with one goal in mind – driving increased profits from existing customers. We find that on average we generate £6 incremental revenue for every £1 spent and this is measurable. This powerful capability is delivered by creating the link between the customer and the transaction.
A data-led loyalty campaign will unlock the customer insight your database holds. We offer an end to end management of your loyalty programme requirements. We can advise on all aspects of loyalty marketing from the design of the loyalty programme itself, the creation of the relational database and the CRM programme at the heart of your marketing strategy.
We do a lot more than crunch data. We get to know your business ambitions and pain points, lending you our expertise and background in understanding consumer behaviour and how to respond to it more effectively… we turn data into insight… we make a difference