Linking customers to their transactions generates powerful data, which once analysed provides influential statistics when turned into customer insight. The data generated by marketing analysis is an enabler for you to explore revenue and products and link these to individual customers, understanding:
The data analysis is only the first step. As a result of our analysis, we use our customer segmentation strategy and Customer Journey methodology to recommend specific approaches in your customer relationship management and communication strategy.
Segmentation is the act of dividing your database into discrete sections for the purposes of targeted marketing to increase value. We offer bespoke segmentation based on a unique approach that encapsulates a customers’ value and their consistency of transactions (not just the number of transactions but how consistently they spend throughout the year). This allows us to create segments such as high value, high loyal and high value, low loyal and truly identify different spend patterns. Each of your customers is categorised into these segments making it simple to talk to them in the right tone of voice with the right offer and the right criteria.
Our segmentation has never been beaten by any other RFM approach.
Just having the right customer analytics in place isn’t enough to maximise customer relationship management and database marketing efforts. The Customer Journey is simple in principle and execution – yet key to boosting CRM and data marketing activities aimed at growing sales. It is intrinsically linked to our view that more profit from customers can be driven from the three actions on the right.
By understanding the customer journey, companies can determine which customers have decreased, increased or stayed the same. This kind of customer insight is critical in deciding what action must be taken to build customer loyalty, i.e. to encourage defecting customers to stay or conversely, identifying very loyal customers and taking pre-emptive action to make sure they don’t defect.
We can build a Customer Journey plan for each of your segments allowing targeted and tailored communications, full campaign analysis and the delivery of incremental profit.
We do a lot more than crunch data. We get to know your business ambitions and pain points, lending you our expertise and background in understanding consumer behaviour and how to respond to it more effectively… we turn data into insight… we make a difference