Getting customers is important, and quite rightly the big focus for most enterprises. But it’s customer loyalty, in the long term, that underpins growth. We know, for example, that a 5% increase in customer retention rates equates to approximately...
Big life events can be a marketing opportunity because of the disruptive nature of what happens. So starting a family, moving house or even having a birthday are all times when we are considering, researching and thinking about purchases. Also...
So, your customers want you to phone them? Who wants to be contacted by phone these days? Very few of us it turns out. We all have horror stories of being targeted by unscrupulous telemarketing companies calling us at all hours at home on our...
All too often we come across businesses that say capturing and using consumer data in the way other firms have traditionally used it – i.e. to analyse, gain insight, segment and deal with customers and prospects more effectively – simply doesn’t...

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