There is a major emphasis in marketing these days on the latest technological development – or, in some cases, gimmick – and how that is transforming or poised to transform the marketplace with a game-changing impact on consumer behaviour. And yet...
In my last blog of 2013, I looked at what I thought were three of the big themes to emerge during the year: Big Data; individual privacy when it comes to data use; and customer analysis and insight. The thing is, none of these three is in danger of...
I know it’s a cliché, but the years really are going by faster and faster. And this one has flown by despite the fact lot has happened in the marketplace. Three themes came out this year ahead of all the others to my mind. ‘Big Data’ Big Data...
‘Big Data’ has pushed what was once a much ignored – though vital – asset for many businesses to the forefront of the new priorities being pursued at the top levels of many companies. Until fairly recently, senior management and finance at many...

Blog Categories