I was recently a speaker at Retail Bulletin’s 5th Customer Loyalty Conference in London, where I gave a presentation dispelling some of the myths surrounding loyalty schemes. It was a great event to be associated with and the other presenters...
These days everyone always seems to be looking for the next big thing when it comes to customer insight and database marketing. Buzzwords and catchphrases abound in discussions about the new ways in which companies can better understand and respond...
Nowadays consumers are more likely to use multiple communication channels with businesses and suppliers than ever before, and oddly in an age of privacy concerns and stringent data protection regulations, we give our precious contact information to...
There is a major emphasis in marketing these days on the latest technological development – or, in some cases, gimmick – and how that is transforming or poised to transform the marketplace with a game-changing impact on consumer behaviour. And yet...

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