I came across an article recently that attributed to Camelot insight chief Nick Bonney a view that, in the era of so-called Big Data, seemed on the surface self-defeating. A Marketing Week article contended that Bonney “does not believe a true...
These days everyone always seems to be looking for the next big thing when it comes to customer insight and database marketing. Buzzwords and catchphrases abound in discussions about the new ways in which companies can better understand and respond...
I was recently a speaker at Retail Bulletin’s 5th Customer Loyalty Conference in London, where I gave a presentation dispelling some of the myths surrounding loyalty schemes. It was a great event to be associated with and the other presenters...
Nowadays consumers are more likely to use multiple communication channels with businesses and suppliers than ever before, and oddly in an age of privacy concerns and stringent data protection regulations, we give our precious contact information to...

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