Since television viewing became similar to radio in terms of choice, I have become rather adept at pre-recording my viewing in order to filter out a lot of wasted time. Technology would be my saviour and my balanced choice of old favourites...
As a child of the sixties, I grew up in an environment when kids had to make their own entertainment and although my friends and I had the freedom to stay out all day, when back home we had to be seen but not heard. Our one TV set had two then...
As I have a background in market research, geo-demographics, data and CRM, I’m always interested in interacting with companies (or brands) and this often involves filling out forms and giving feedback, mainly out of curiosity and partly to see how my...
I came across an article recently that attributed to Camelot insight chief Nick Bonney a view that, in the era of so-called Big Data, seemed on the surface self-defeating. A Marketing Week article contended that Bonney “does not believe a true...

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