We’ve worked with a lot of mail order businesses in the last 14 years and the aim has pretty much been the same in every case: use consumer data to hone the targeting, cut waste and boost return on investment (ROI). The idea is to get catalogues and other mailings to the right people and avoid spewing out huge numbers of expensively produced items that are irrelevant to the people getting them through their mail slots.
I meet a lot of business people who appear to have fundamental misconceptions about loyalty programmes – both attendees at conferences and other events I speak at and those simply coming through my door to see what they could do if they wanted to get one of those loyalty thingamabobs that a lot of successful companies seem to have.
It’s a little over a week into 2015 and I’m still sorting through my thoughts on the challenges and trends that we, our clients and other companies will contend with as the year unfolds. But there are a few conclusions that I have come to…
Since television viewing became similar to radio in terms of choice, I have become rather adept at pre-recording my viewing in order to filter out a lot of wasted time. Technology would be my saviour and my balanced choice of old favourites repeated on Dave, sport, movies, dramas, quality radio and comedy across multiple channels are perfect ingredients for chilling out.
As a child of the sixties, I grew up in an environment when kids had to make their own entertainment and although my friends and I had the freedom to stay out all day, when back home we had to be seen but not heard. Our one TV set had two then three channels and our one phone was located halfway up the wall in the lounge.
We do a lot more than crunch data. We get to know your business ambitions and pain points, lending you our expertise and background in understanding consumer behaviour and how to respond to it more effectively… we turn data into insight… we make a difference