This is a big topic but with one simple solution; Digital Playback.  Do you need to understand the impact of one channel upon another?  And the best one to use for each individual customer?  Digital Playback can help you make those decisions. Digital...
‘Personalisation’ could be accused of being an overused word and is often poorly implemented.  What does ‘personalisation’ really mean to most consumers and why does it matter to get it right? I’m sure it doesn’t mean being stalked.  Chased from web...
In the US, 7 people have died and over 98 have been injured since the introduction of Black Friday events in 2006.  Surely it cannot be worth losing your life for a cheap TV. With Black Friday looming, you have to question if keeping physically safe is...
Looking back at last year’s Xmas winners and loser league table (The Guardian Jan 13 2017) , it would appear that those who struggled were those who did not innovate.  Innovation enticed the taste buds of customers with offerings such as rhubarb or...

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