Getting customers is important, and quite rightly the big focus for most enterprises. But it’s customer loyalty, in the long term, that underpins growth. We know, for example, that a 5% increase in customer retention rates equates to approximately...
Is GDPR relevant post-Brexit? On 24 June – the day the Brexit vote was announced, GI Insight hosted a seminar in Leicester on ‘Understanding and applying the new General Data Protection Regulation (GDPR)’, which will be enforceable from 25th May...
Big life events can be a marketing opportunity because of the disruptive nature of what happens. So starting a family, moving house or even having a birthday are all times when we are considering, researching and thinking about purchases. Also...
So, your customers want you to phone them? Who wants to be contacted by phone these days? Very few of us it turns out. We all have horror stories of being targeted by unscrupulous telemarketing companies calling us at all hours at home on our...

Blog Categories