Big life events can be a marketing opportunity because of the disruptive nature of what happens. So starting a family, moving house or even having a birthday are all times when we are considering, researching and thinking about purchases.
Also known as alert or alert marketing, trigger marketing has been around since the 90’s – but how can you use this for your business?
On 24 June – the day the Brexit vote was announced, GI Insight hosted a seminar in Leicester on ‘Understanding and applying the new General Data Protection Regulation (GDPR)’, which will be enforceable from 25th May 2018. GDPR Isn’t going away.
So, your customers want you to phone them?
Who wants to be contacted by phone these days? Very few of us it turns out.
We all have horror stories of being targeted by unscrupulous telemarketing companies calling us at all hours at home on our landlines. No wonder people don’t even wish to pick up the phone or are looking at ways to escape the tyranny of the silent call, the foreign call centre, or someone trying to sell us stuff we don’t want.
All too often we come across businesses that say capturing and using consumer data in the way other firms have traditionally used it – i.e. to analyse, gain insight, segment and deal with customers and prospects more effectively – simply doesn’t apply to them. “We’re a different business, the rules are different for us,” they say. Well, yes but, in reality, no.
It has become an unwritten truth: digital is cheaper than offline marketing. The now almost universal belief is that traditional personalised communications, such as direct mail, are far more expensive – even if they do drive better results. Because of this, many companies are moving away from offline marketing in favour of more ‘economical’ digital only campaigns. But are they really getting the most out of their marketing investment?
We do a lot more than crunch data. We get to know your business ambitions and pain points, lending you our expertise and background in understanding consumer behaviour and how to respond to it more effectively… we turn data into insight… we make a difference