GI Insight is one of the UK’s most innovative and established practitioners of customer insight.

Our tried and tested expertise is supported by state-of-the-art technologies, such as our real-time digital campaign tool, and innovative techniques, including our own unique segmentation methodology.

We get inside your business and use all this knowledge to help you better understand buyer behaviour and shape customer journeys that build loyalty, boost spending and improve profits.

Our People

We’re thought leaders and proponents of customer insight, and we all bring something different to the table. With a range of skills, specialisms and backgrounds, our team has the expertise to get to the heart of your customer relationship challenges and find the right solutions for your organisation.

Awards And Accreditations

We’re proud to have the quality of our work and the results we have achieved acknowledged by our peers in the customer insight industry. Here are just a few of the major industry awards we have won in recent years:


  • Winner – Best Loyalty Programme – Pets at Home and GI Insight – Loyalty Awards 2014
  • Finalist – Best Use of Customer Analytics/Data in a Loyalty Programme – Bonmarché and GI Insight – Loyalty Awards 2014
  • Gold Winner – Best New Loyalty Programme or Campaign – Pets at Home and GI Insight – DMA Awards 2014


  • Winner – Innovation in Insight-Driven Direct Mail Marketing for B2CInnovation In Insight-Driven Direct Mail Marketing B2C WINNER[1]Bonmarché and GI Insight – Database
    Marketing Awards 2013
  • Highly Commended – Best New Loyalty Programme of the Year – Pets at Home and GI Insight – Loyalty Awards 2013


Accredited to the highest standards

GI Insight is fully accredited with the highest quality standards available in the UK. We are accredited to ISO 27001 standard for Information Security. This means you can be assured that your data is kept confidential, its integrity is maintained and is only available to appropriate members of staff. GI Solutions Group considers all information to be confidential. We are also accredited to OHSAS 18001 for Health & Safety.






We do a lot more than crunch data. We get to know your business ambitions and pain points, lending you our expertise and background in understanding consumer behaviour and how to respond to it more effectively… we turn data into insight… we make a difference