GI Insight help you to solve all direct marketing problems from data collection and interpretation through to automated real-time communications. You can benefit from being able to bring your data together, consider your customer journey and see incremental revenue delivered back to your business. If you want to get areas of your direct marketing strategy working better - talk to us.How we do it
When events happen the first thing people do is reach for their mobile or laptop to do research. Marketers can use this real-time information to communicate with their customers - sending creative and relevant communications that deliver results.
Predictive Analytics is the ability to use your data to profile and predict the future behaviour of your customer. To help you master this tool we have put together our top tips for predictive analytics.
Phrases like ‘ideas shower’ are not only grating on the ear, they’re bad for business. But stopping people ‘reaching out’ for the latest buzzword is a challenge. The Guardian investigates.
Predictive analytics is regularly used by many businesses as a way to increase return on investment (ROI). To discover how predictive analytics can benefit your business, read the latest issue of Engage.
The battle against dull direct mail rages on...click the read more button to see GI Man battle it out against his arch-nemesis and menace to all things creative.
Cinemagraphs are the latest creative technique being used by many top brands to help catch the eye of your audience. Find out what they are and how you can use them.