GI Insight help you to solve all direct marketing problems from data collection and interpretation through to automated real-time communications. You can benefit from being able to bring your data together, consider your customer journey and see incremental revenue delivered back to your business. If you want to get areas of your direct marketing strategy working better - talk to us.How we do it
Research shows that getting mail right gets a really positive reaction from customers. Join us as we lift the lid on the power of mail, with presentations on mail effectiveness and a demonstration of the new Mail ToolKit from Royal Mail MarketReach.
To help you on your journey to GDPR compliance, we’ve decided to bust some data protection myths, so you don’t trip up on some widely-held misconceptions.
We also answer the important question: “How do we as marketers, get GDPR to work in our favour?
Read Kirk Dobie’s illuminating comments in the MyCustomer feature ‘Omnichannel in 2016’.
The need for a single customer view (SCV) is driven by the need to deliver better results. Engage focuses on the 5 key major benefits our customers get from a single customer view and how these are delivered.
The battle against dull direct mail rages on...click the read more button to see GI Man battle it out against his arch-nemesis and menace to all things creative.
Infographics are a representation of information in a visual format. Learn a little more about how a graphical representation of data is a great alternative.