Delivering Proven Profitability

To meet your revenue and growth targets, we help you to reliably increase profitability through retention, acquisition and database strategies.

GI Insight help you to solve all direct marketing problems from data collection and interpretation through to automated real-time communications. You can benefit from being able to bring your data together, consider your customer journey and see incremental revenue delivered back to your business. If you want to get areas of your direct marketing strategy working better - talk to us.

How we do it
Latest Seminar

Customer Acquisition Seminar

Learn more about how to develop a successful customer acquisition strategy through profiling to find more valuable customers and using all marketing channels. This will improve your ROI and let you track e-commerce performance through GI Campaign.


Do you know who your customers are?

It is essential to understand your customers. Campaign helps websites operate more intelligently by creating a profile for each visitor enabling effective targeting.


5 tips for Smarter Trigger Marketing

Moving House. Getting married. Starting a family. These are all major life events – and each represent a marketing opportunity. But how can we as marketers tap into this opportunity at just the right moment?

The answer is ‘Trigger Marketing’.


Read Kirk Dobie’s illuminating comments in the MyCustomer feature ‘Omnichannel in 2016’.

Read Kirk Dobie’s illuminating comments in the MyCustomer feature ‘Omnichannel in 2016’.


Mail in the digital space

Discover how our ‘Campaign’ tool can allow you to truly target the right customers, with the right message, at the right time.


Bring the creativity back to direct mail

The battle against dull direct mail rages the read more button to see GI Man battle it out against his arch-nemesis and menace to all things creative.


6 tips to improve your typography

Typography is the art and technique of arranging type and has the power to capture attention. Knowing more about typography will help you improve your reader’s experience