GI Insight help you to solve all direct marketing problems from data collection and interpretation through to automated real-time communications. You can benefit from being able to bring your data together, consider your customer journey and see incremental revenue delivered back to your business. If you want to get areas of your direct marketing strategy working better - talk to us.How we do it
When events happen the first thing people do is reach for their mobile or laptop to do research. Marketers can use this real-time information to communicate with their customers - sending creative and relevant communications that deliver results.
To help you on your journey to GDPR compliance, we’ve decided to bust some data protection myths, so you don’t trip up on some widely-held misconceptions.
We also answer the important question: “How do we as marketers, get GDPR to work in our favour?
Read Kirk Dobie’s illuminating comments in the MyCustomer feature ‘Omnichannel in 2016’.
The need for a single customer view (SCV) is driven by the need to deliver better results. Engage focuses on the 5 key major benefits our customers get from a single customer view and how these are delivered.
The battle against dull direct mail rages on...click the read more button to see GI Man battle it out against his arch-nemesis and menace to all things creative.
Infographics are a representation of information in a visual format. Learn a little more about how a graphical representation of data is a great alternative.