GI Insight help you to solve all direct marketing problems from data collection and interpretation through to automated real-time communications. You can benefit from being able to bring your data together, consider your customer journey and see incremental revenue delivered back to your business. If you want to get areas of your direct marketing strategy working better - talk to us.How we do it
Andrew Adkins, MD will be chairing a session of roundtables covering “Joining the Data Dots: An Insider’s Guide to Programmatic Campaigns”
Predictive Analytics is the ability to use your data to profile and predict the future behaviour of your customer. To help you master this tool we have put together our top tips for predictive analytics.
Read the Leicester Mercury’s story about our most recent acquisition; GI Solutions Group has acquired Eclipse of Kettering to create a business with a combined turnover of £80 million.
Predictive analytics is regularly used by many businesses as a way to increase return on investment (ROI). To discover how predictive analytics can benefit your business, read the latest issue of Engage.
The battle against dull direct mail rages on...click the read more button to see GI Man battle it out against his arch-nemesis and menace to all things creative.
Infographics are a representation of information in a visual format. Learn a little more about how a graphical representation of data is a great alternative.